New Business Intelligence Tools Have Been Made Available By Cvent

New Business Intelligence Tools Have Been Made Available By Cvent – Cvent, Inc., a frontrunner in the meetings, events, and hospitality technology space, has introduced several new and improved business intelligence (BI) tools across its Hospitality Cloud product suite to assist hotels in gaining a deeper understanding of their market place and enhancing sales outcomes.

These BI capabilities provide a comprehensive set of analytics tailored to the needs of sales directors, general managers, revenue managers, and hotel ownership groups to analyze performance both at the property and portfolio level and provide actionable insights that will help guide critical business decisions.

New Business Intelligence Tools Have Been Made Available By Cvent

“In today’s increasingly competitive meetings and events, as well as business intelligence transient, environments, a strategic plan for identifying, developing, and closing the most lucrative group and corporate travel business leads is more essential than ever.

Cvent’s platforms for sourcing and managing group and corporate travel business intelligence yield extensive data and insights, and with our new and enhanced business intelligence capabilities, our customers can maximize the efficiency and effectiveness of their marketing and business operations,” said Brian Berry, Senior Vice President of Sales and Analytics for the Cvent Hospitality Cloud.

“Cvent partners with our hospitality customers to help them make sense of both the market and their position in it,” Cvent says. “This enables them to make more informed decisions about how to bid on business intelligence, increase sales, and ultimately capitalize on the growth in meetings, events, and corporate travel.”

Marketing Intelligence Tools for the Cvent Supplier Network

Hospitality industry enterprise-level decision-makers can use an enterprise dashboard, or set of tools, to assess their entire portfolio’s performance, allowing them to better predict market shifts and create a solid foundation upon which to base future strategic and tactical decisions.

Cvent Supplier Network data is aggregated to give hoteliers a high-level overview of property success as well as detailed insights into specific areas to help them better target their marketing and sales efforts.

A hotel’s group business success can be compared to that of up to 10 of its competitors using data from the Competitive Set Dashboard. It examines RFPs in real time, from the time they are requested until they are awarded, covering the entire RFP process.

Cvent Event Management Platform

Using a user-friendly WYSIWYG (what you see is what you get) editor, event planners are now able to create, manage, and distribute branded content as well as responsive websites with the help of Cvent’s newly released site designer. Websites that can adapt to different screen sizes and registration processes that can be personalized are at the core of this makeover.

The platform features personalized registration pathways, branded templates, configurable agendas, real-time content changes, and will soon have custom themes that can be applied to multiple events at the same time. It operates with the same level of simplicity as other website designers, such as Squarespace or Wix, but it has more extensive capabilities and event-specific applications.

This tool was developed with the intention of assisting event organizers in increasing attendance by providing them with updated event websites and marketing tools, managing all of the specifics of their events in a single location, and evaluating their level of success with integrated reporting and analytics.

The pricing for the platform is competitive and takes into account the number of attendees, the average entry charge that attendees pay, and the number of events that are planned each year by the organizer. On the other hand, this upgrade will not cost any of Cvent’s existing consumers anything.

The Use of Cvent in the Academic World

Cvent has been a huge assist in streamlining our Event Management system from e-marketing registration to advanced reporting and finally to onsite solutions, making the whole thing feel seamless to the attendee.

Cvent’s prompt assistance is one of its best features. The staff is quick to react and very helpful. The event websites now have a much more contemporary design, which is a huge plus when trying to convince potential customers to purchase the software.